We are a group of large and

small soft drinks manufacturers,

businesses, and those who sell 

soft drinks - small shops,

newsagents, and pubs.

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We represent hundreds of thousands of jobs in the UK and are proud of the sectors we represent.

We are all affected by the soft drinks tax, and want to see policy based on the facts - so we are joining together to make our voices heard.

Instead of the tax, which hurts all of us, we want to see policies to tackle obesity that are based on the facts.

The soft drinks tax will reduce calorie intake by only five calories per day, while hitting jobs and investment.

We want to raise awareness about the impact the tax will have, and to ask the new Chancellor to urgently review the policy.

We ask the Government to listen to us, look at the facts, and can this policy. And we urge others affected by the tax to join our campaign.

It's time for the

Government to

face the facts

and can the tax.

10 facts about the tax 

  1. 340,000 jobs are supported by the soft drinks industry - an industry which contributes £11 billion to the UK economy.
  2. The soft drinks tax will lead to over 4,000 jobs lost and a hit to our economy of £132million, according to an independent report by Oxford Economics.
  3. All for a reduction in calorie intake of only five calories per person per day - the equivalent of a bite of an apple.
  4. A report by The Taxpayers' Alliance also found the tax would lead to the Treasury receiving £17,399,370 less in employment taxes.
  5. Osborne's rationale for the soft drinks tax was to encourage the industry to do more to reduce sugar intake. Yet, since 2012, action taken by industry has helped to reduce calorie intake from soft drinks by 16%, and in 2015 we agreed a calorie reduction goal of 20% by 2020.
  6. When the soft drinks tax was introduced in Mexico, it reduced the average calorie intake by a mere 6 calories per person, per day. Perhaps not surprisingly, in a country where the average daily calorie intake is over 3,000, this has had no impact on levels of obesity.
  7. Both Public Health England and McKinsey say that portion size and reformulation are far more effective ways of reducing calorie intake than taxation. These are steps the industry is already taking, reducing sugar intake by over 16% since 2012.
  8. The government has based the soft drinks tax on 2012 data which does not take into account significant action taken by soft drinks companies to cut calories over the last four years. Updated data due out this year has yet to be published by the government.
  9. The Office for Budget Responsibility - set up by Osborne in 2010 to provide independent analysis of the government's spending decisions - has highlighted the tax will be 'passed entirely on to the price paid by consumers.' They also forecast the tax to cost the taxpayer £1 billion in its first year.
  10. Current estimates of the tax suggest it would add 48p to a two litre bottle of soft drink - effectively a 50% tax.